Social Media Marketing Strategy & Optimization
Okay, so it's time for you to develop a social media strategy for your company. Where do you start? Facebook? Twitter? Blogging? LinkedIn? YouTube? Maybe you already have social media programs running on some of these sites, but now what? How do you know they're working, and how can you measure results? In the constantly evolving social media landscape, it's easy to feel overwhelmed. Instead of just trying to "do social media," let us help you create a social media strategy to establish and maintain your presence, as well as extend your business' reach.
Social Media Strategy
Success with social media begins with a strategy based on research. In the social media realm, research is best conducted by listening to your audience and understanding what they want and need. We can help you identify how you and your business can meet your audience's needs. We use this understanding as the basis for a social media strategy and apply our proven framework to help you achieve your goals. Whether you want to increase brand awareness, drive consumer engagement, or generate more leads, we can help.
Content Development
A necessary component of social media is good content. However, developing quality blog posts, Facebook posts, Tweets, etc. can take a significant amount of time. Don't let this be a roadblock to engaging with social media - instead leverage our content development services. Whether you need traditional article writing, an interesting infographic, or social media content, our team of experienced writers deliver high quality, compelling content with quick turnaround times. Plus, all of our writers are familiar with the SEO techniques that help you achieve search engine visibility. We have the capacity to scale as needed, and we have the expertise to provide special industry-specific content, too.
Link Building and Social Media Outreach
If you want to use social media to build inbound links to your website, we have solutions to help. We provide an overview of how to leverage your PR efforts and your vendor/partner relationships to build your link popularity. The link building strategy describes the types of links that are most valuable, the preferred methods for implementation, and suggestions for cost-effective ways to pursue them. In addition, we can help you get other people to link to your website, which can be a difficult task. We carefully analyze who the influencers are in your keyword space and then engage with them on your behalf. Supporting this process is our own proprietary SEO technology, including a comprehensive Inbound Links Database that enables efficient link building programs.
Reputation Management
You need to know who is talking about you online. Reputation management, the process of managing one's brand/image online, is becoming increasingly important. Inceptor comprehensive reputation management services help to identify online issues related to your company as they appear and manage them according to protocols that we define together. For example, we might escalate a specific issue to the proper members of your brand team for a timely response or handle the initial response immediately according to a pre-defined game plan. This kind of planning helps ensure you can respond to today's customer service issue before it turns into tomorrow's crisis.
Video Production and Optimization
Next to Google, YouTube has the next greatest number of searches. With the advent of universal search, video content is becoming more important than ever. Google will often show video content right on the search results page and getting your video listed in this way is a great way to control more of the real estate in the organic search results. So if you already have video content, we know just how to optimize it to give you brand exposure, leads and real estate in the search results pages. Don't have any video content? Not a problem. We can help you identify content that would be appropriate for a video and if necessary, we'll send our very own video production crew out to film and produce it for you.
Ready to talk to our experts? Just give us a call or drop us an email!
800.307.6709
What Our Clients Say...
“I would definitely select Inceptor again, and in fact, I have. We’ve signed four contracts with them at this point. I can tell other business owners that you’ll do better with SuperMedia and Inceptor, and that they really have your best interests at heart”
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Fred Hosley, Web Manager for Kaz USA
“The best thing about working with the Inceptor team is their ability to adapt to changing market conditions.”
Larry Davis, VP of Marketing for Ross-Simons
“They have made the organic online marketing channel a low-cost acquisition channel for us. We have been able to turn it around (from before) and drive costs down. It is of high importance for us to have them onboard.”
Sr. eCommerce Strategy Manager, Fortune 500 Financial Services Company
“I would never recommend them to another company like mine. I want to maintain the competitive advantage I get from working with them!”
Inceptor eCommerce Client – Home Furnishings
“Inceptor brings to the table a broader view of the marketplace. Working with a vendor that can bring us larger marketing trends is very useful to us because we are very myopic. Their role is very important. They do the actual bidding and management of our campaign, plus they serve a technical and advisory role to our business.”
eCommerce Client – Sporting Goods and Apparel
“We’ve been working with Inceptor for about 18 months. Inceptor built our accounts from scratch, and manages our Search Engine Optimization, Pay Per Click, and Comparison Shopping Engine feeds. We selected them because they seemed to be knowledgeable, honorable, personable, and intelligent. All of these assumptions have turned out to be correct.”
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Fred Hosley, Web Manager for Kaz USA
“Our SEO account person is very quick to respond, well-versed in search engines, and sets expectations very well, which is what I need. They are not promising the world and then not delivering. That is what makes this a good relationship.”
Sr. eCommerce Strategy Manager, Fortune 500 Financial Services Company
“From my experience working with Inceptor, they are looking for ways to improve our PPC account and bring best practices. They are always looking after our business goals on a day in and day out basis.”
Inceptor Client – B2B Services
“We have been able to identify pockets of underdeveloped search terms to minimize our cost per click. Our team is not afraid to push back and share new ideas. It’s a pleasure working with Inceptor.”
Larry Davis, VP of Marketing for Ross-Simons
“I think the main thing they have really helped us is to keep our marketing dollars in front of us. Pay per click is very expensive. The cost of marketing was difficult to determine what makes money and what doesn’t. They have helped us to be more effective in spending our marketing dollars.”
Inceptor eCommerce Client – Healthy Home Products
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