Privacy Policy - Straight talk about Internet privacy.
SuperMedia LLC ("SuperMedia") respects your right to privacy, and we want you to be aware of how we collect and handle information on each website covered by this policy.
This Privacy Policy applies only to the user privacy of the www.inceptor.com website ("This Website"). It does not apply to the offline activities of SuperMedia LLC or any of its affiliates.
Privacy Policy Effective Date / Updates
This Privacy Policy is effective as of April 22, 2010. Our business changes constantly. Our Privacy Policy will change also, and information collected through This Website is subject to the Privacy Policy in effect at the time the information is collected (unless you consent otherwise as to information related to you). You are advised to check this web page (or such other page accessible by clicking on the Privacy Policy link in the footer of This Website) frequently to see recent changes. SuperMedia will notify users of any changes to this Privacy Policy by posting the version of the Privacy Policy containing such changes on this web page (or such other page accessible by clicking on the Privacy Policy link in the footer of This Website).
Information SuperMedia Collects
What information does This Website gather?
When you visit This Website, SuperMedia may collect the following types of information:
- Personally Identifiable Information You Knowingly Provide
- Information SuperMedia Collects Automatically
SuperMedia collects personally identifiable information that you knowingly provide to us. For example, SuperMedia may ask you to provide personally identifiable contact information (such as name, address, e-mail address and telephone number).
If you choose to use an available referral service on This Website (e.g., to send a postcard, listing, page link, contest invitation, etc.), we will ask for certain personal information about the recipient (e.g., the recipient's name, e-mail address) and your name and e-mail address. SuperMedia uses the personally identifiable referral information you provide to facilitate this communication on a one-time basis, and may also store and use such personally identifiable information for analysis purposes (e.g., tracking the success of the referral feature). In addition, as you (and other users) browse This Website, our web servers automatically collect certain information about such visits (usually through the use of cookies, JavaScript tags, clear .gif files --also known as "web beacons"-- and the analysis of http headers), such as the user's IP address, the user's domain name, the user's browser type, the user's user agent, how many users visit This Website, which pages the user visits and for how long, the date and time the user accesses This Website, the Internet address of the site from which the user directly linked to This Website and the links on This Website on which the user clicks. In addition, SuperMedia may collect certain search parameters relating to searches conducted by the user which are not entered by the user.
You are responsible for the accuracy and completeness of all personally identifiable information that you knowingly provide.
To improve the services we can offer you, we may decide to expand This Website's capabilities for obtaining information about users in the future. We will update this Privacy Policy as our practices change to ensure that you are aware of developments in this area.
How does SuperMedia use information collected on This Website?
When users supply personally identifiable information about themselves for a specific purpose (for example, to request information), we may use such information for such purpose. When users provide personally identifiable information in connection with a contest, sweepstakes or other promotion that we may run on This Website, we may use such information to administer such contest, sweepstakes or promotion and to notify winners.
We may also use personally identifiable information you provide to communicate with you (e.g., to send you e-mails) and to otherwise serve you. For example, we may use your name and e-mail address to send you e-mails to (a) provide information regarding our company, marketing information about products and services, and newsletters, (b) conduct online surveys, and (c) otherwise communicate with you. However, you may request not to receive (i.e., "opt-out" of receiving) commercial e-mail messages (the primary purpose of which is the commercial advertisement or promotion of a commercial product or service) from us (on a category-by-category basis) by replying to one of our commercial e-mail messages with the word "Unsubscribe" in the subject line.
In addition, SuperMedia may use personally identifiable information you provide and information SuperMedia automatically collects through this Website (and may combine personally identifiable information you provide with information SuperMedia automatically collects through This Website and non-personally identifiable information you knowingly provide) as it deems appropriate to protect its property or other rights. We use information SuperMedia automatically collects through This Website to improve This Website, to monitor its performance, to make This Website easier for you and other users to use, and to manage features and programs made available through This Website. For example, SuperMedia may use information SuperMedia automatically collects in the ways described in the section entitled "What is a cookie and why does SuperMedia use them?", below.
Please note that we reserve the right to send certain types of e-mail messages that are not subject to opt-out (see information about e-mails, below) to online users, including those who have opted out of receiving commercial e-mail messages.
Do you sell or provide my information collected through This Website to companies outside of the "SuperMedia Family?"
We do not sell or disclose personally identifiable information you provide to us through This Website to anyone outside of the "SuperMedia Family" unless (i) you specifically authorize it, (ii) it is to complete a transaction, service or activity that you initiated or requested, (iii) it is to provide a service on behalf of SuperMedia (for example, SuperMedia may contract with an entity outside of the "SuperMedia Family" to send e-mail messages on behalf of SuperMedia), in which case such non- "SuperMedia Family" entities are not permitted to use such information for any purpose other than to provide such service, (iv) it is required by law or we believe that such action is necessary in order to conform to the edicts of the law, (v) we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order or legal process served, (vi) we believe that disclosure is necessary to protect the safety of customers, employees or property, or (viii) SuperMedia transfers all or substantially all of its assets to another entity (in which case SuperMedia may disclose, sell and/or otherwise provide personally identifiable information to such entity). If you provide personally identifiable information to us in the context of an event SuperMedia sponsors on This Website with another company, such as a contest, or if you register on a co-sponsored section or feature of This Website, you may also be providing such personally identifiable information to the co-sponsor. When you provide your personally identifiable information to any third party, SuperMedia is not responsible for any third party's use of such personally identifiable information.
SuperMedia may share information it automatically collects through This Website with non-"SuperMedia Family" companies in order to assess the results of a promotion, event or third party relationship, to provide information to current or prospective customers, to complete a transaction, service, search or other activity that the user initiated or requested or to otherwise enhance your online experience. For example, we may provide information SuperMedia automatically collects.
- When you link to another site from This Website.
- When you request certain information that SuperMedia obtains from a third party.
- When we host co-branded versions of This Website (or portions of This Website). Our co-branded websites may also contain clear .gif files (electronic images that allow This Website to automatically collect information about your visit to the website).
When we use third party tracking services to help us analyze automatically collected information in the aggregate to evaluate the effectiveness of This Website, the third parties performing such tracking services are not permitted to use the information for any other purpose.
We may also disclose information SuperMedia automatically collects to non-"SuperMedia Family" companies or entities if (a) it is required by law or we believe that such action is necessary in order to conform to the edicts of the law, (b) we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order or legal process served, (c) we believe that disclosure is necessary to protect the safety of customers, employees or property, or (d) SuperMedia transfers all or substantially all of its assets to another entity (in which case SuperMedia may disclose, sell and/or otherwise provide information SuperMedia automatically collects to such entity).
Please note that SuperMedia may support features and content appearing on other companies' sites that you may visit. These companies may collect information about you, but SuperMedia does not have control over the privacy practices of these companies. If you link to another site from This Website, you are advised to read the privacy policy of that site for its policies regarding information collection and usage.
How long do you retain my information collected through This Website?
Information that you provide to us on This Website will be retained in accordance with SuperMedia's Records Management and Retention Policy and applicable laws.
Do you accommodate links to other sites?
Yes. This Website contains links to other sites. Other companies that own or operate these sites may track and/or collect information about you, but SuperMedia does not have control over the privacy practices (including, without limitation, those relating to tracking user activity, collection of user data, use of user data, and security) of these companies (although, when a user activates a link from This Website to one of these other sites, SuperMedia may pass the user's referral URL and IP address to the server hosting such other site). We are not responsible for the privacy policies or practices (including, without limitation, those related to tracking, collection, use and security) employed by other companies (or in connection with sites of other companies), and we are not responsible for the content on, or operation of, sites of other companies (including, without limitation, any transactions conducted through such sites). We are committed to safeguarding customer privacy on This Website. If you are visiting a site via a link on This Website, you are advised to read the privacy policy of such other site for its policies regarding information tracking, collection, usage and security.
SuperMedia may, however, host (or contract with third parties to host) website advertising linked to This Website (the"SuperMedia-Hosted Website Ad(s)"). If you provide personally identifiable information while visiting any SuperMedia-Hosted Website Ad, you will also be providing the personally identifiable information to the advertiser (and advertiser and/or SuperMedia may be automatically collecting information while you visit any SuperMedia-Hosted Website Ad). In addition, SuperMedia may share information which is automatically collected while you visit any SuperMedia-Hosted Website Ad with non-"SuperMedia Family" companies in order to complete a transaction that you initiated or to assess and report the results of the ad. SuperMedia is not responsible for the privacy practices employed by the advertiser. If you are visiting a SuperMedia-Hosted Website Ad via a link on this website, you are advised to read the privacy policy of such SuperMedia-Hosted Website Ad for its policies regarding information tracking, collection, usage and security.
Does SuperMedia combine personally identifiable information provided through This Website by users of This Website with offline information about such users?
If and when SuperMedia intends to combine personally identifiable information you provide through This Website with offline information about you, this intent will be clearly stated. You will then have the ability to choose not to have that information combined.
Does This Website send e-mail to users of This Website?
SuperMedia may send you commercial e-mail messages (unless you have chosen to opt-out of receiving them, with some exceptions, as explained below) and non-commercial e-mail messages (which are not subject to opt-out, as explained below). For example, SuperMedia may send you e-mails to (a) conduct online surveys, (b) provide information regarding our company, information regarding our website(s), marketing information about products and services, and newsletters, and to otherwise communicate with you as a client or other user of our services. You may request not to receive (i.e., "opt-out" of receiving) commercial e-mail messages (the primary purpose of which is the commercial advertisement or promotion of a commercial product or service) from us (on a category-by-category basis), by replying to one of our commercial e-mail message with the word "Unsubscribe" in the subject line. If you are visiting a site via a link on This Website, you are advised to read the privacy policy of that other site for its policies regarding e-mail. (See section entitled "Do you accommodate links to other sites?", above)
Security
What security measures are in place to restrict access to personally identifiable information?
SuperMedia is committed to protecting your personally identifiable information that you provide through This Website. This Website is protected with a variety of security measures such as change control procedures and physical access controls (and passwords, as applicable). We also implement other control mechanisms in an effort to help protect personally identifiable information that you provide through This Website from being lost, misused or altered inappropriately.
This Website supports 128 bit Secure Socket Layer (SSL) encryption to transmit certain information (e.g., credit card information provided by the user and social security numbers provided by the user). SSL is a transport level technology for authentication and data encryption between a web server and a web browser. SSL sends data over the "socket", which is a secure channel at the connection layer.
Cookies
What is a cookie and why does SuperMedia use them?
A cookie is a small data string our server writes to your hard drive that contains your unique User ID for This Website. Cookies help us to identify new and returning users to This Website, analyze click-stream data, and track historical activity on This Website, which allows us to give you a more personalized, useful experience on This Website. Cookies may be placed on This Website by us or by a third-party that provides services to us.
Cookies help SuperMedia to enhance the user's online experience and can be used to:
- deliver the appropriate geographic message
- manage frequency of ad exposure; avoid over delivery of the same message
- tailor an advertisement or other content to better match your interests and preferences
- ensure that you see the correct products and pricing applicable to the state in which you live
- keep track of your order as you order services
- understand advertising effectiveness
- manage features and programs made available through This Website
- collect anonymous traffic data
A cookie cannot be used to access or otherwise compromise the data on your hard drive. However, customers are free to delete website cookies. Most internet browsers enable you to erase cookies from your computer hard drive, block all cookies, or receive a warning before a cookie is stored.
You can choose to change your browser settings to disable cookies if you do not want us to establish and maintain a unique User ID. To disable cookies, see "Setting Cookie Preferences", below.
However, you need to understand that some websites/ad serving companies have the ability to reestablish your history even after cookie deletion, if you reenter the same site on another occasion, or some other site tracked by the ad serving company/network, and specifically provide personal data.
Deletion of cookies alone does not prevent ad serving companies from reestablishing history on a user. The user must either continue to decline cookies each time it reenters the site to keep the tracking severed, if desired, or opt-out. When you opt-out, your unique user ID cookie is erased and you are reassigned an anonymous, non-id cookie. This new cookie tells websites that you have opted out and they will then know not to attempt to assign other cookies to you in the future. Opt-out cookies do not contain a unique user ID number therefore websites are not able to identify your computer uniquely.
Users who choose to continually delete cookies and not opt out can have their browser advise them each time a website attempts to send a cookie to your system. At that time, you can choose to either Accept or Cancel a cookie. Users who choose to "opt out" after deleting cookies will receive an anonymous/non personally identifiable cookie.
Here is How to Set Your Cookie Preferences:
- Microsoft Internet Explorer 5+, 6, 7: From the menu, select Tools and click on Internet Options. Click on the Privacy tab. Click on Default, it should set to "Medium"
- Mozilla Firefox: From the menu, select Tools and click on Options. Click the Privacy panel. Under Cookies, click check box 'Accept cookies from sites' and 'Accept third-party cookies' check box
- Netscape 9: From the menu, select Tools and click on Options. Click the Privacy panel and then click on the Cookies label. Click on check box, 'Select cookies from the site'
- MAC Safari: From menu, click on Safari, select 'Preference'. Click on 'Security'. From 'Accept cookies: click on radio button 'Only from sites you navigate to'
- MAC Firefox: From menu, click on Firefox, select 'Preference'. Click on 'Privacy'. Under 'Cookies', click check box 'Accept cookies from sites'
- Other Browsers: Contact the manufacturer of the browser for information
Children's Privacy
Does SuperMedia knowingly collect personal information from children through This Website?
SuperMedia does not knowingly collect personal information from children through This Website. SuperMedia does not request that users provide any personal information through any area of This Website that is directed towards children. SuperMedia may, however, automatically collect certain information regarding users' visits to This Website (for example, the user's IP address, the user's domain name, the user's user agent, which pages the user visits and for how long, the date and time the user accessed This Website and the referral URL) including areas of This Website, if any, that are directed towards children. (See Section entitled "Information SuperMedia Collects".)
We cannot always determine the age of persons who access and use This Website. If a child visits This Website or provides us with the child's information, we encourage the parent or guardian of the child to Contact Us to have such information deleted. This Website, and any site to which users may link from This Website, may contain content provided by advertisers or other third parties that may not be suitable for children. SuperMedia asks parents or legal guardians to assist SuperMedia by supervising any activities of children at This Website.
Contact Information
Who do I contact if I am concerned, or have questions, about my privacy related to This Website?
Please visit Contact Us.