PPC (Pay Per Click) Management Services from Inceptor

Inceptor helps our clients to realize the full potential of their pay per click (PPC) campaigns by offering a full-service approach to PPC management. Whether your focus is B2B or B2C, or your company is a small company or a Fortune 500, we offer a customized PPC management solution focused on your success. Here is how we do it.

Build a Team of Experts Focused Strictly on PPC Management

We have a team dedicated solely to pay per click management. With a specialty focus, the team is able to devote all their time to maximizing PPC campaigns. The PPC team offers an average of 6 years experience and over 12 years for our senior search operations managers.¹ We have a deep understanding of the intricacies of PPC through years of practice and positive results. We are well-versed in the latest paid search trends, including campaign management for mobile initiatives and Facebook. We know how to customize strategies and provide solutions to help you achieve the success and the ROI you need from your paid search programs.

Strong PPC Management Technology and the Experts to Use It

We believe success in pay per click management comes through a combination of having great technology and the right people using it. Rather than fully automating all bid management, our approach is to use a mix of automation and hands-on management. We believe this is the key to surpassing client goals.

Our team partners with a best-in-class bid management technology, which means we can do even more to maximize our clients' campaigns. We have the advantage of advanced reporting, forecasting, portfolio bid management and optimization. Prior to making major changes to an account, or even adding a large number of keywords, we can model the impact the changes will have on the account. In addition, we are able to run detailed attribution reporting not only for PPC campaigns, but other digital advertising platforms as well. Our attribution reporting assigns values and shares credit for conversions and revenue across multiple channels. We optimize starting at the keyword level and expand the optimization to include the ad groups/campaigns, referring domains and keyword assists.

Process is Important

We follow an iterative process for PPC campaign management. After an initial benchmarking period, we proactively grow, test and optimize your pay per click program followed by additional cycles of expansion and optimization. Our PPC campaign management methodology focuses on the following major components:

• Discovery/Benchmark
  • Define business requirements and goals
  • Determine working relationship/key stakeholders and contacts
  • Implement bid management tracking codes
  • Identify benchmarks
• Keyword Research and Management
  • Assess existing keywords
  • Research and test new keywords
• Creative (Titles and Descriptions) Management
  • Assess existing creative copy
  • Create new titles and descriptions
  • Test and improve ads
• Landing Page Recommendations
  • Identify optimal landing pages per keywords
  • Provide recommendations for improvement
  • Provide recommendations for creating specialized landing pages
• Keyword and Ad Level Conversion Analysis and Reporting
  • Produce detailed analysis and monthly reporting, including 24/7 web access to reports
• Communication
  • Regular scheduled conference calls
  • Share insights with CSE, SEO and Social Media specialists
  • Regular scheduled reporting including data, analysis and detailed next steps

Cutting-Edge Strategies

PPC now bridges the gap between traditional PPC, Social Media and Display. No longer are we just buying keywords on Google, MSN or Yahoo! for our clients. Whether its running targeted display ads on a network of sites, managing re-marketing campaigns, running "Click to Call" mobile ads on Google or driving "Likes" for our clients on Facebook, the landscape of Paid Search is changing and Inceptor continues to lead our clients. Our strategies advance to meet our clients' goals in the evolving world of e-commerce, m-commerce, Social Marketing and B2B. Our Paid Search teams are experienced in all facets and can easily adapt or grow clients' programs regardless of what changes and innovations the engines roll out.

Partner with Our Clients

It takes a partnership between vendor and client to deliver the best possible results. Our clients value us for the outstanding results we deliver and the transparency with which we do it. We are open with our clients and want them to understand and feel confident about our account management practices. Our clients retain full access to their search engine advertising accounts, and we encourage them to look over them and ask any questions. At a renewal rate of over 90% for our paid search clients, it is clear that they value our relationship.²

Ready to talk to our experts? Just give us a call or drop us an email!

¹ Internal data as of December 1, 2011.

² Percentage of paid search clients who renewed their service contracts in 2011.

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