Holistic Strategy Utilizing All Facets of SEM
The Inceptor team believes that a holistic approach to search engine marketing is the most effective and at this we excel. We believe that paid search, organic search, and social media campaigns complement each other. Our SEO, social media, CSE and PPC specialists share insights and work together to develop a cohesive strategy to achieve your business objectives.
Our highly effective, interconnected SEO, paid search, and Social Media strategies will:
- Increase your opportunities for messaging and address multiple search intentions
- Informational messages in organic search listings can be used to build credibility and goodwill
- Targeted call-to-action messages in paid listings direct searchers to a conversion point
- Positive reviews and a presence on Facebook and Twitter attract searchers who are researching their options
- Increase natural presence and decrease paid spend
- Use paid search to achieve visibility quickly
- Use organic search to increase free traffic when your SEO and Social Media Program is implemented
- Save money on PPC by targeting SEO efforts on higher cost keywords
- Use the agility of paid search to test SEO and Social Media strategies
- Test keyphrase targets, messaging, and conversion funnels with paid search before investing time in SEO, especially for long-tail keywords
- Create SEO and Social Media strategies based on knowledge about best-performing PPC keywords and messaging, etc.
- PPC allows targeting keywords which may be difficult to rank for in organic search
- Support your paid campaign with top organic search listings and Social Media presence
- Websites achieve significant lift when they have top listings in both paid and organic
- Owning more real estate on the results page leads to more recognition and a higher click-through-rate
Balanced SEM Strategy Tailored to Client's Business
Paid search and SEO complement each other; the combination produces better results than either channel implemented separately. However, the relative importance of each tactic will vary based on your business requirements.
For some clients, a sustained investment in SEO and social media marketing results in continued growth in strong search positions as more and more optimized content is developed and published both through the website and through social media channels. If your product set and business model remain relatively static, investment in PPC may taper off to a maintenance level covering long tail keywords for which no optimized content has yet been developed.
On the other hand, businesses with high product turnover continually need the fast response and results offered by well-optimized paid search campaigns in addition to the increased visibility and recognition gained through organic rankings.
Proven Results Delivered by SEM Integration
Inceptor's clients' results prove the advanatages of a customized and integrated approach to search marketing.. Review case studies that highlight examples of our interdisciplinary team's success.
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Case Studies
What Our Clients Say...
“I would definitely select Inceptor again, and in fact, I have. We’ve signed four contracts with them at this point. I can tell other business owners that you’ll do better with SuperMedia and Inceptor, and that they really have your best interests at heart”
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Fred Hosley, Web Manager for Kaz USA
“The best thing about working with the Inceptor team is their ability to adapt to changing market conditions.”
Larry Davis, VP of Marketing for Ross-Simons
“They have made the organic online marketing channel a low-cost acquisition channel for us. We have been able to turn it around (from before) and drive costs down. It is of high importance for us to have them onboard.”
Sr. eCommerce Strategy Manager, Fortune 500 Financial Services Company
“I would never recommend them to another company like mine. I want to maintain the competitive advantage I get from working with them!”
Inceptor eCommerce Client – Home Furnishings
“Inceptor brings to the table a broader view of the marketplace. Working with a vendor that can bring us larger marketing trends is very useful to us because we are very myopic. Their role is very important. They do the actual bidding and management of our campaign, plus they serve a technical and advisory role to our business.”
eCommerce Client – Sporting Goods and Apparel
“We’ve been working with Inceptor for about 18 months. Inceptor built our accounts from scratch, and manages our Search Engine Optimization, Pay Per Click, and Comparison Shopping Engine feeds. We selected them because they seemed to be knowledgeable, honorable, personable, and intelligent. All of these assumptions have turned out to be correct.”
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Fred Hosley, Web Manager for Kaz USA
“Our SEO account person is very quick to respond, well-versed in search engines, and sets expectations very well, which is what I need. They are not promising the world and then not delivering. That is what makes this a good relationship.”
Sr. eCommerce Strategy Manager, Fortune 500 Financial Services Company
“From my experience working with Inceptor, they are looking for ways to improve our PPC account and bring best practices. They are always looking after our business goals on a day in and day out basis.”
Inceptor Client – B2B Services
“We have been able to identify pockets of underdeveloped search terms to minimize our cost per click. Our team is not afraid to push back and share new ideas. It’s a pleasure working with Inceptor.”
Larry Davis, VP of Marketing for Ross-Simons
“I think the main thing they have really helped us is to keep our marketing dollars in front of us. Pay per click is very expensive. The cost of marketing was difficult to determine what makes money and what doesn’t. They have helped us to be more effective in spending our marketing dollars.”
Inceptor eCommerce Client – Healthy Home Products
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