The <title> tag is a powerful SEO tool for establishing keyword relevance, as well as providing a concise description of a website’s content in the SERPs. Unfortunately, there are a lot of folks who ignore this useful tag, leading to a wide abundance of web pages with titles reading “Page 1,” “Home Page,” or simply left blank. In his article on Search Engine Land, Rick DeJarnette offers nine best practices to help website owners get the most out of their <title> tags. Read more…
Do Check-Ins Factor into Local Ranking?
Check-in services combine location data with social media interactions, but the benefit that they have on local ranking is still a matter of debate. In his article on Search Engine Land, Chris Silver Smith explains why he believes Google local search may be using check-ins as a unique popularity signal. Read more…
Eight Steps to Guest Blogging Excellence
Especially in the wake of Google’s Panda updates, the paradigm of search marketing has gradually shifted from optimizing for search engines to optimizing for people. Guest blogging has always been a viable strategy for link building, but these days it’s even more important to provide worthwhile content in order to gain recognition, exposure, and links of value. In his article on Search Engine Watch, Guillaume Bouchard offers eight steps for folks who may be looking to hone their guest blogging craft. Read more…
Optimizing Your App Store
The app store arena is in a place very similar to where organic search used to be, back in the wild and early days of SEO. Folks are still figuring out the rules for app store optimization (ASO), and the algorithms are still in an embryonic state. In his article on Search Engine Watch, Peter van der Graaf explains how you can use some tried-and-true SEO techniques to give your app store an edge over the competition. Read more…
Reports of MySpace’s Death Have Been Greatly Exaggerated…
MySpace was the 800 pound gorilla of the social media scene back in the mid 2000s, until it was ousted by Facebook. For a while, the once-dominant MySpace seemed to be stuck in an inevitable decline. However, the social site seems to once again be gaining traction since Justin Timberlake and a group of investors took over last summer. According to the company, MySpace added one million new users over the past month. Read more…
Microsoft Accidentally Flags Google as Malware
For four hours on February 14, Microsoft’s Internet Explorer was flagging Google as malware. The error, which occurred due to a faulty security update in Microsoft’s Forefront and Security Essentials, falsely reported that Google had been infected by the Blackhole Exploit Kit (a Russian exploit that lets hackers build their own botnet to target Windows users) and labeled the search engine as a “severe” security threat. Read more…
Embracing Panda: Tips on Surviving (or Recovering from) Google Updates
Each Panda update seems to leave more and more SEOs and publishers scrambling to “fix” their pages before they lose their hard-earned rankings in the SERPs. With so many stories circulating about supposedly innocent websites taking a hit with each tweak of Google’s algorithms, how can you be certain that your site won’t be next? In his article on Search Engine Journal, John Holloway offers some tips that will improve your chances of surviving or recovering from the next Panda update. Read more…
Facebook Launches Verified Accounts for Celebrities and Popular Figures
Facebook has launched an authenticated account system that is intended to verify the profiles of celebrities and popular figures. According to a Facebook spokesperson, the feature began its testing phase on February 16, and will specifically target the accounts that have a large number of subscribers. Read more…
Survey Shows Google Users Don’t Like Personalized Search Results
Should Google use past searches and social networking information to personalize your search results? According to a recent Ask Your Target Market (AYTM) survey on Google Search, 45.4 percent of users feel that everyone should see the same results when searching for the same keyword. Read more…
Should You Buy an Exact Match Domain?
A keyword-rich domain can be useful for businesses hoping to rank for specific searches, but should it be a vital part of your SEO strategy? In his article on Koozai’s Digital Marketing Blog, Oliver Ewbank examines a number of the misconceptions that folks have about exact match domains. Read more…
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