Should Google use past searches and social networking information to personalize your search results? According to a recent Ask Your Target Market (AYTM) survey on Google Search, 45.4 percent of users feel that everyone should see the same results when searching for the same keyword. Read more…
Should You Buy an Exact Match Domain?
A keyword-rich domain can be useful for businesses hoping to rank for specific searches, but should it be a vital part of your SEO strategy? In his article on Koozai’s Digital Marketing Blog, Oliver Ewbank examines a number of the misconceptions that folks have about exact match domains. Read more…
Five Company Blog Mistakes to Avoid
Having a company blog is easy, but maintaining it can be brutal. In his article on Search Blogger, Jamie Fairbairn examines five company blogging mistakes that will have visitors “fleeing your site in their droves.” Read more…
Is There Such a Thing as Too Much SEO Content?
In terms of SEO, the quality of content has long been more important than the quantity. This is especially true in the wake of Google’s interminable Panda updates. Yet, there are still some website owners who feel the best strategy is to churn out page after page of useless content. Read more…
SEO Tips for XML Sitemaps
A sitemap is nothing more than a list of a website’s pages that are meant to be accessible to users or crawlers. Yet, despite its simplicity, it’s actually quite rare to come across one that’s been done correctly. The problem is that most folks, especially those who manage large websites, simply use tools to automatically generate their sitemaps. Unfortunately, if these tools aren’t properly configured, the resulting sitemap is going to cause problems for any search engine spiders attempting to process it. Read more…
Does Google’s New Privacy Policy Violate HIPAA?
Google’s new privacy policy is still a matter of concern and reservation on Capitol Hill. Google recently announced that it would be folding all of its privacy policies into one, giving the company the ability to share user information across its many services. Several House members remain concerned that the way Google now handles sensitive medical searches may violate the Health Insurance Portability and Accountability Act, or HIPAA. Read more…
Writing Relevant Reviews for Google Places
Google Places has become an important tool for Local Search marketers looking to increase the presence of a business on the Web and attract local customers. However, ranking in Google Places is not a foregone conclusion. Google tends to favor those businesses that are well-established and well-liked, and simply building up the reviews necessary to improve your ranking can take months. In his article on Search Engine Guide, Dave Cosper examines the four primary signals that Google Places uses when recommending businesses. He also offers up some suggestions for writing “optimized” reviews. Read more…
Six Suggestions for a Better PPC Campaign
Every PPC campaign, no matter how successful, is still considered a work in progress. In his article on Search Engine Watch, Kevin Gibbons offers some tips for search marketers looking for a way to “kick-start” their PPC campaigns. Read more…
SEO Tips for Affiliate Sites
The last couple of years have seen a massive surge in the affiliate (or performance) marketing industry, which has led to an inevitable congestion in the marketplace. With so much competition, it can be difficult for affiliate sites to separate themselves from the rest of the pack. In his article on Search Engine Watch, Jeff Slipko offers some suggestions on how affiliate sites can use SEO to differentiate themselves. Read more…
Three SEO Factors That Are Out of Your Hands
SEO is no longer a luxury, but rather a necessity for businesses that want to succeed online. A white hat SEO and link building campaign will certainly improve your chances of showing up high in the organic listings, but unfortunately there are no guarantees. Some factors that contribute to SEO success (or failure) are simply out of our hands. In his article on Search Marketing Standard, Nick Stamoulis examines three outside factors that may impact your SEO campaign. Read more…
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Larry Davis, VP of Marketing for Ross-Simons
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Fred Hosley, Web Manager for Kaz USA
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Sr. eCommerce Strategy Manager, Fortune 500 Financial Services Company
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Inceptor Client – B2B Services
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Larry Davis, VP of Marketing for Ross-Simons
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