The surest way to destroy your page ranking and ruin years of hard work is to flagrantly abuse Google’s policies. In his article on Search Engine Journal, Sujan Patel lists 25 seedy SEO tactics that will hurt your rankings and could earn you a spot on Google’s black list. Read more…
Pinterest Rises to #3 Social Network in the U.S.
According to the new 2012 Digital Marketer report from Experian, Pinterest is now the third most popular social networking site in the United States. In addition, the study claims that Pinterest could help foster “meaningful connections” between consumers and retailers. Read more…
Good Leadership Can Help an SEO Program Succeed
Any team-driven effort requires leadership in order to succeed, and SEO is no exception. In his article on Search Engine Watch, Bob Tripathi looks at the top ten characteristics of good leaders and examines how they can be applied to an SEO program. Read more…
Using Negatives in Paid Search to Filter Bad Clicks and Prospects
When you’re paying per click, you want your advertising to focus on those who are most likely to buy. Aiming your ads at too broad an audience will inevitably lead to wasted clicks and, by extension, wasted spend. Negative keywords can be a powerful tool for excluding the bad prospects, but simply adding them isn’t enough. In his article on Search Engine Watch, Alex Cohen offers some insights on the proper use of negatives in a paid search campaign. Read more…
Five Common Social Media Mistakes
A lot of brands have jumped onto the social media bandwagon, and are attempting to connect with and engage their customers (and potential customers) through social networks. However, in their zeal to reach out to consumers, some top brands have made some big errors that could actually prove detrimental to their search marketing efforts. According to a post on the Network Intellect blog, here are five common social media blunders to avoid: Read more…
Google Issues Warnings about “Artificial” and “Unnatural” Inbound Links
For the past couple of months, Google has been issuing warnings to folks whose sites have questionable links pointing to them. “Specifically,” one such warning reads, “look for possible artificial or unnatural links pointing to your site that could be intended to manipulate PageRank. Examples of unnatural linking could include buying links to pass PageRank or participating in link schemes.” Read more…
Chasing the Long Tail: The Value of Niche Keywords
Keywords come in two flavors: broad and niche. Broad keywords are the most competitive and have the highest search volume, while niche keywords are more specific, with lower search volume and less competition. The allure of the broad keywords is readily apparent: after all, it stands to follow that if you target keywords with high search volume, you’ll bring in a lot of traffic to your site. However, in his article on ISEdb.com, Nick Stamoulis explains the advantages to be gained from “chasing the long tail” and targeting niche keywords. Read more…
Internal Linking for People *and* Search Engines
Inbound links are an important component of any SEO strategy, but the links you maintain internally on your own site could be just as important! After all, it doesn’t matter how many folks are pointing to your website if the search engines (and human visitors) can’t muddle their way through its pathways. Internal linking is one of the simplest elements of SEO, and one of the few over which the webmaster has complete control. In his article on Search Engine Watch, Josh McCoy offers some internal linking tips that will satisfy the search engines while keeping your visitors happy. Read more…
Ten Common PPC Campaign Mistakes
PPC advertising can be a powerful tool for bringing in new customers, when it’s done right. In his article on Search Engine Watch, John Lynch examines ten common PPC campaign errors that might “prevent companies from finding a pot of gold.” Read more…
The Takeaway Question from Google Panda: Am I Adding Value?
In the earliest days of SEO (before it even had its snazzy three-letter acronym), just about any tactic was fair game. Keyword stuffing, anchor text spamming, and link networks were all acceptable methods for gaming the search engines and helping a website to rank. Over time, these tactics have come to be disdained by reputable SEOs, and have even been saddled with the label of “black hat.” Even so, they still remain in use by webmasters who are more concerned with short-term gains rather than long-term strategies. Read more…
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Fred Hosley, Web Manager for Kaz USA
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Sr. eCommerce Strategy Manager, Fortune 500 Financial Services Company
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Larry Davis, VP of Marketing for Ross-Simons
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