Sometimes, folks get so focused on keyword research and link building that they neglect other valid SEO strategies, such as optimizing images. The Network Intellect blog has four tips for those looking to improve the optimization of images on their websites. Read more…
The Five Worst Link Building Mistakes
Building backlinks is a vital part of any SEO strategy, but doing it incorrectly could do serious harm to your search engine rankings. This is especially true in the wake of Google’s Panda and Penguin updates, which actively penalize websites determined to be using questionable (or outright sleazy) linking strategies. In his article on the HigherVisibility blog, Scott Langdon covers five link building mistakes that you should avoid at any costs. Read more…
Social Media Promotion: In-House vs. Outsourced
Social media promotion has become a mandatory strategy for any small business hoping to make a profit (or—in some cases—simply keep its head above water). Social media is an inexpensive and versatile means of interacting with current and potential customers, as well as getting your message out to the masses. But is it better to handle your social media promotion efforts in-house, or to outsource it to an agency that specializes in it? In his article on Search Engine Journal, Dave Thomas considers the advantages that both options have to offer. Read more…
Five Tips for Conducting Semantic Keyword Research
The days of keyword stuffing as an SEO strategy have been numbered for some time, with many folks feeling Google’s Penguin update may have killed it off for good. There’s certainly no doubt that the importance of proper keyword optimization has become more important than ever. In his article on Search Engine Journal, Sujan Patel suggests that a “holistic approach” to keyword research may be in order, and offers five tips for those seeking to leverage the semantic behaviors of the search engine indexes. Read more…
SEOmoz Research Project Will Provide Better Understanding of Webspam Link Penalties
On May 7, SEOmoz CEO Rand Fishkin announced on Google+ that his company is launching a research project related to web marketing, search engine penalties, and link quality. Specifically, Fishkin said that the eventual goal of the project would be “classifying, indentifying and removing/limiting link juice passed from sites/pages we’re pretty sure Google would call webspam.” Read more…
Content Techniques to Improve SEO (and Sales)
Over the past couple of years, and especially in the wake of Google’s recent Panda and Penguin updates, the purpose of SEO content has shifted from simply gaming the search engines to delivering a better user experience. In his article on Search Engine Journal, Dylan Thomas suggests several techniques for optimizing content for users while adhering to SEO standards. Read more…
Using Pinterest for Market Research
The data you obtain through market research and social listening can help you get to know your customers and stay abreast of their changing interests. In her article on Search Engine Watch, Kaila Strong offers some suggestions for using the social sharing site Pinterest to monitor your customers, research products, gain inspiration for content, and even help improve the usability of your website. Read more…
Getting Rid of Unwanted Backlinks
In terms of backlinks, the idea of quality over quantity isn’t a new one. However, it wasn’t until Google’s recent Penguin Update that these shift links went from merely being useless to actually harming your site’s ranking in the search engines. In her article on Search Engine Watch, Jennifer Van Iderstyne examines the impact that spammy links could have on your website and offers suggestions for “taking out the backlink trash.” Read more…
Is It Time to Target New Keywords?
The basic strategy behind keyword research is to find a keyword that is relevant to your website, that doesn’t have much competition, and that will generate search traffic. It sounds simple, but targeting the right keywords can be a complex process. Adding to the complexity is the fact that, sometimes, it’s necessary to change the keywords that you’re targeting. In his article on the Higher Visibility blog, Andy Garner examines a couple of cases where targeting new keywords might be the best option. Read more…
Four Tips for Increasing Conversions
You never get a second chance to make a first impression, and those few seconds that visitors spend on your landing page are critical for determining if they’re going to convert or bounce. In her article on the Ion blog, Jessica Collier offers four landing page tips for increasing conversions. Read more…
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