Earlier this month, Bing rolled out a new update to its Webmaster Tools intended to bring a “new, fresh user experience.” This update, nicknamed Phoenix, includes a new look and feel and introduces a number of new tools into the mix. Read more…
Matt Cutts on Google Penguin, Negative SEO, and Disavowing Links
The “You & A with Matt Cutts” session has become an annual tradition at SMX Advanced, with Search Engine Land’s Danny Sullivan moderating as Google’s Matt Cutts fields questions from the audience. The hot topic this year was the Penguin update, with webmasters and site owners wondering if the drop they’d seen in their Google rankings was due to a penalty or simply a result of the algorithm change. Cutts also touched on a number of related topics, including the effectiveness of negative SEO campaigns and the possibility of a tool for disavowing links. Read more…
Five Tips for Optimizing Video for Search Engines
Videos tend to get overlooked when it comes to SEO efforts, but they can be more effective than other types of content when it comes to driving traffic to your website. According to a 2009 study by Forrester Research, videos are 53 times more likely to generate a first-page ranking than traditional content. In his article on HigherVisibility.com, Andy Garner offers five tips for optimizing videos for search engines, regardless of whether it’s stored on your website or hosted on a video-sharing site, such as YouTube. Read more…
Four Tips for Successful Social Media Marketing
Rather than seeing the marketing potential in social media, too many businesses simply regard it as a fad. Some are choosing to ignore it, expecting it will eventually fade away to be replaced by another trend in the wings. Others may be making a modicum of an effort at social media marketing, but they still aren’t taking it seriously. In her post on the Shift Digital blog, Brittany Botti offers four suggestions for those looking to maximize the potential of their social media marketing efforts. Read more…
Three Basic Tips for Improving Organic Search Traffic Conversions
SEO is great for increasing traffic to a website, but this may not necessarily lead to an increase in conversions. In his article on The Search Agents blog, David Waterman offers three steps for improving conversions from organic search traffic. Read more…
Google Shopping Search Results No Longer Free
Years after labeling Paid Inclusion as evil, has Google now sold its soul to the devil? Major changes are coming to Google right in the middle of Q4 that will have a major impact on what was formerly Froogle and more recently known as Google Product Search. The new program, Google Shopping will incorporate elements of the existing Google Product Listing Ads (PLAs).
There Is No Such Thing as “Guaranteed” SEO
When it comes to SEO, there are no guaranteed results. Unfortunately, people refuse to accept this simple fact and often find themselves falling prey to unscrupulous companies who tell them what they want to hear. In his article on HigherVisibility.com, Adam Heitzman explains why there’s no such thing as “guaranteed” SEO service, and why you should be leery of anyone who claims otherwise. Read more…
Guest Blogging in the Wake of Google Penguin
Guest blogging is a great way for growing readership, or for building links back to your own website. However, with Google’s recent crackdown on unnatural content and questionable link profiles, could a website featuring guest blogging content run the risk of being penalized in the search ranking results? In his article on the Econsultancy blog, Kristian Bannister examines the risks and offers some best practices for guest blogging in a post-Penguin word. Read more…
New Kid on the Block: How to Rank Higher than Older Domains
In terms of SEO, it is widely believed that an old domain will always rank higher than a newer domain. While it’s true that a domain’s age can be a factor in search engine rankings, it’s not necessarily true that older is always better. In his article on Search Engine Journal, Neil Patel offers some strategies that will help newer domains beat out those that are older and more established. Read more…
Four Tips for Facebook Advertising Campaigns
Generally speaking, a Facebook ad will usually underperform if you treat it as just another paid search ad. In paid search, the ad is only served up once the user has expressed a direct interest in the product or service. However, Facebook users are generally more interested in socializing and browsing content, which means they’re less likely to respond to any ads they’re offered. On average, Facebook generates $4 per user annually for advertisers, as opposed to Google’s $24 per user. Read more…
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Fred Hosley, Web Manager for Kaz USA
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Sr. eCommerce Strategy Manager, Fortune 500 Financial Services Company
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Larry Davis, VP of Marketing for Ross-Simons
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