Google recently came under fire for the potential abuse of their “Report a Problem” button, which was allowing Places users to label businesses as “permanently closed.” In light of the problems, Google promised to make improvements to the process. And eight days later, they quietly put their solution into place. Read more…
How to Do a Quick SEO Audit
One day isn’t nearly enough time to do a comprehensive SEO review of a website. However, it is possible to get a quick top level look at a website and identify any major issues that need to be addressed. In his article on Search Engine Watch, Eric Enge lists seven steps to giving a site a rapid once-over. Read more…
Twitter Rolls Out Web Analytics to the Public
In a blog post last week, Twitter announced that they would be rolling out Twitter Web Analytics to the general public within the next few weeks. This new platform is fully integrated with Twitter’s t.co link shortener, and will allow webmasters to see how much traffic they’re getting from Twitter and just how their content is being shared across Twitter. Prior to this release, the only folks with access to Twitter analytics were advertisers. Read more…
Facebook Smart Lists vs. Google+ Circles
When Google+ came out of the gate back in June, it offered users the option to group their contacts into “Circles,” so they could selectively share information. Google+ users were able to categorize their relationships into customized Circles (such as “Family,” “Friends,” and “Acquaintances”), which in turn allowed them to share something with a select group without broadcasting it to the other 500+ folks in their social circle. Read more…
Twitter Hits the 100 Million User Mark
In a September 8 post on their blog, Twitter announced that they had reached 100 million active users. This is an 82 percent increase since January 1, 2011. The number of active users is growing faster this year than it did in 2010, and Twitter is expecting to add as many active users over the next four months as they did in all of 2006, 2007, 2008, and 2009 combined (26 million). Read more…
How Some Recent AdCenter Match Type Changes May Impact Your Performance
Microsoft’s adCenter platform received significant upgrades at both the beginning and end of August. Better budget control and Bid to Position are a couple smaller, yet helpful enhancements. However, the major change comes in the form of an upgrade to the Broad Match and Phrase Match algorithm. Being aware of how the match type changes can affect your account is important to the success of your campaign’s performance…especially coming into the busy holiday season.
What to Check When Your Conversions Are Falling
Inevitably, your website (or your client’s) is going to malfunction somewhere along the way, resulting in a drop in conversions (which naturally means a drop in sales and, by extension, a rise in cost per sale). When this happens, it’s important to have a disaster plan in place to keep your recovery time to a minimum. In his article on Search Engine Journal, Justin Freid lists some important items to examine when you find your conversion rate inexplicably dropping. Read more…
How to Justify the Value of SEO
People often approach SEO with unrealistic expectations, hoping that they’ll be able to leverage their boost in the search engine rankings into exponential growth and mind-boggling boosts in traffic. When these unlikely events fail to occur, there’s a tendency for people to write off their SEO efforts as a failure. In his article on Search Engine Watch, Mark Jackson explains how to manage client expectations and demonstrate the value of an SEO campaign. Read more…
Ten Myths about Web Analytics
As a web analyst and online marketer of nearly ten years, Garry Przyklenk has heard just about every myth to come down the pike. In an article on Search Engine Watch, he offers up (and dispels) his ten favorite web analytics myths. Read more…
Ask.com Moves from Search to Human Q&A
When it first debuted in 1996, Ask.com (or Ask Jeeves, as it was then known) was a Q&A focused search engine where users were invited to pose their queries in natural language. Although the site made the move to more traditional search-oriented content in 2005, it seems the company never completely abandoned its roots. After more than a year in beta, Ask.com has finally gone live with its new community-based question-and-answer product. Read more…
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