Social media can be a very powerful marketing tool for reaching out to prospective customers and generating leads. Unfortunately for some marketers, they fail to put together a proper strategy before they plunge into a social media campaign. In her article on the HubSpot Inbound Internet Marketing blog, guest columnist Pamela Vaughan lists seven rookie mistakes in social media that could put the kibosh on lead generation. Read more…
The Pros and Cons of In-House SEO
Although each business faces its own unique set of SEO challenges, there are a number of advantages and disadvantages to in-house SEO that remain pretty much consistent. In his article on Search Engine Watch, Bob Tripathi examines some of the pros and cons of moving your SEO program in-house. Read more…
Yahoo Shuts Down Site Explorer
Since September 2005, Yahoo Site Explorer has been an invaluable (and free) source for checking backlinks to a website. However, in the wake of their recent merger with Microsoft, Yahoo has closed down Site Explorer for good. Read more…
Yahoo Adds New Search Options for the Holidays
Yahoo has added some new search options to its site just in time for the holidays. These enhancements include advanced recipe searches, an improved entertainment widget, and new shopping searches that will allow users to compare products. Read more…
Google Introduces Verbatim Search Tool
Google has a number of complex algorithms in place designed to simplify your search efforts. Type in a misspelled word and Google will automatically correct it. Type in an unusual search term, and Google will recommend a more common synonym. However, there are times when you want Google to quit second-guessing you and simply conduct the search you’ve requested. To that end, Google has introduced a new verbatim search tool. Read more…
Review Site Yelp Files for 2012 IPO
Yelp has been talking about going public ever since December 2009, when they rejected a $500 million buyout offer from Google. After nearly two years of playing it coy, it looks like the company is finally moving ahead with its plan. On November 17, the popular review site company filed the paperwork for an initial public offering in 2012. Read more…
How Important Is an Exact Match Domain for SEO?
There’s no denying that exact match domains (EMDs) currently carry a lot of weight on the Google SERPs. However, the importance of EMDs as a search ranking factor has led to some unforeseen consequences, such as lesser known companies showing up ahead of brands that are better known and more highly respected. For example, domain names that happen to be an exact match for popular search terms (e.g., Hotels.com, CheapFlights.com) often show up in the number one spot in Google. Read more…
Three Tips for Getting the Most Out of Your Analytics
Analytics play a vital role in SEO, but the sheer availability of information can be a tad overwhelming. As a result, most folks barely scratch the surface when it comes to using analytic data for decision making. In her article on Search Engine Watch, Sarah Carling suggests three tips for improving your analytics analysis. Read more…
Three Tips for E-Commerce Bloggers
E-commerce blogging can be difficult, as it basically fuses together two disciplines that seem mutually exclusive. E-commerce is focused on professionalism and efficiency, while the blogging culture tends to be informal, personal, and socially interactive. Blatant advertising and self-promotion rarely fly in the blogosphere, so the key to successful e-commerce blogging is to find a way to advertise and promote sales without driving away the readers. In his article on Search Engine Journal, Carson Ward offers three tips for combining e-commerce and blogging that will allow you to promote your product without alienating your customer base. Read more…
Google Acquires Social Contact Sorter Katango
It’s the Google+ Circles of life, if you will. When Google+ launched in June of this year, one of the features that it touted as an advantage over Facebook was Circles, which would allow users to organize their contacts. Barely a month later, startup Katango launched an iPhone app that would allow Facebook users to automatically organize their friends into manageable groups. However, Facebook quickly rolled out their Smart Lists feature, which made the Katango app redundant. So now, as Google+ users continue to complain about the hassle of using Circles, Google has purchased Katango to provide a solution. Read more…
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