Bing and Yahoo are both still well behind Google in U.S. market share. However, ever since Bing’s release in the 2009, the Microsoft search engine has been creeping up on Yahoo’s number 2 position. And now, according to a comScore press release, Bing and Yahoo are neck and neck for second place. Read more…
Google Analytics Rolls Out New API
It’s only been three-and-a-half months since Google Analytics last API update. However, with all of the new features Google has incorporated into Analytics since then, a new API was inevitable. Replacing the obsolete Data Export API, the new Google Analytics Core Reporting API builds on the previous update while being more consistent with recent API changes for other Google products (such as the JavaScript client library). Read more…
Why Mobile Search Is Different
It wasn’t that long ago that the idea of accessing the internet through a mobile phone was more of a novelty than a necessity. However, the prevalence of people who access the web with mobile devices has grown by a staggering amount in just a few short years. Desktop search may still dominate the market, but 10 to 15 percent of searches are currently coming from mobiles, and that number continues to grow every day. Read more…
Tips for Motivating Linkers and Link Builders
There’ s no denying that inbound links of quality play an important part on search engine rankings, yet this is typically the stage of an SEO campaign where many marketers will come up short. Link building efforts typically fail because either no links were obtained, or the ones that were obtained were of dubious quality. Read more…
Some Social SEO Best Practices for Twitter and Facebook
Everyone knows you’re supposed to optimize your social presence for search, but very few people know just how to go about doing that. In his article on Search Engine Watch, Eli Goodman explains how to improve the rankings of your Facebook and Twitter pages, and then how to leverage that social influence into better rankings for your own website. Read more…
Twitter Adds Embeddable Tweets and Enhanced Profile Pages
On December 8, Twitter hosted an event at the site of their future headquarters, where they revealed their brand new site design. The new and improved Twitter promises a “more robust mobile experience,” and includes embeddable Tweets, as well as “enhanced profile pages” intended to compete with the brand pages offered by Google+ and Facebook. Read more…
Foursquare Hires Former Google Engineer to Help with Search
Geo-location social network Foursquare has hired Andrew Hogue to help them develop their search and search-related projects. The New York company recently passed the 15 million mark in global users, with 50 percent of their user base outside the United States. Hogue, who worked as a senior engineer for Google from 2004 to November of this year, brings some considerable engineering cred to Foursquare, and the company is delighted to have landed him. Read more…
Google Announces Plans to Upgrade Content Filtering for Google+
Google is planning on enhancing the content filtering abilities of Google+, Executive Chairman Eric Schmidt announced at the LeWeb 2011 conference in Paris. The proposed upgrades will help ensure that Google+ users receive relevant content. Read more…
Study Shows Paid Search’s Biggest Impact Is Offline Sales
According to the U.S. Commerce Department, e-commerce currently makes up less than 5 percent of our country’s $4 trillion annual retail sales. By its very nature, search marketing has been devoted almost exclusively to e-commerce. However, a recent study from marketing firm RevTrax shows that paid search makes its biggest impact in offline sales. Read more…
Twelve Tips for Building SEO Authority
SEO authority seems like an intangible quality, but the search engines use very real metrics to quantify it. In a nutshell, a website that manages to accrue inbound links, fans, or positive social media signals (+1s, likes, shares, etc.) through valid means will be considered authoritative. Those who get caught buying them will get spanked in the rankings. Read more…
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