When it comes to setting goals for PPC, most folks focus on specific tactics, such as building out long-tail keywords or improving landing page testing. And while these are important considerations in any PPC campaign, Joseph Kerschbaum feels it’s just as important to focus on “higher-level strategy.” To this end, he has written an article on Search Engine Watch offering up seven resolutions to “help you energize your entire approach to PPC in 2012.” Read more…
Local Search Predictions for 2012
Over the past few years, online local business marketing has grown from a fringe concern to a legitimate SEO strategy in and of itself. The options that local businesses have for marketing and distributing their messages have expanded considerably, including local-targeted PPC ads, daily deals (Groupon), check-in services (Foursquare), QR codes, and many more. Chris Silver Smith is of the opinion that there are still some exciting changes in store for local search. In his article on Search Engine Land, he offers up a number of predictions for the coming year. Read more…
Google, Facebook, and Others Considering Internet Blackout to Oppose SOPA
On January 24, Congress is scheduled to debate the highly controversial Stop Online Piracy Act (SOPA), which was first introduced in the House of Representatives in October 2011. Those in favor of SOPA say that it’s a necessary step to protecting the intellectual property market, as well as the related industries, jobs, and revenues. They also claim that SOPA will make it easier to enforce copyright laws against international websites. Opponents of the bill feel that it is a violation of the First Amendment, amounting to little more than aggressive censorship of the internet. Read more…
Upcoming Google Tweaks Include “Megasitelinks”
Google made 30 “search improvements” during the month of December 2011, all of which are discussed in their latest monthly recap. Particularly intriguing among these is the project with the internal codename of “Megasitelinks.” Read more…
Study Shows Search Engines Are Winning the War against Content Farms
In February of 2011, Google rolled out the first of their Panda updates in an effort to “reduce rankings for low-quality sites.” The update to Google’s algorithms was intended to target sites that featured too little content or too many ads, as well as those that were “optimized” to the point of being unreadable. Read more…
SEO Order: On-Page vs. Off-Page
Both on-page and off-page SEO are important components of any online marketing strategy. However, in order for a campaign to be truly effective, it’s important to implement your SEO steps in the proper order. In her article on the HigherVisibility blog, Amanda DiSilvestro explains why your on-page SEO efforts should supersede your off-page efforts, and why. Read more…
Facebook Tops Experian Hitwise 2011 Lists for Most Searched and Most Visited
For the third year in a row, Facebook topped the list of the Experian Hitwise list of most searched terms. The terms “facebook,” “facebook login,” and “facebook.com” took a 3.1 percent share of all searches conducted in 2011. YouTube and Craigslist also made the top five, while MySpace (which placed at #5 in 2010) fell completely off the list. Read more…
How to Recognize High Quality Link Partners
When it comes to building inbound links for SEO purposes, quality is far more important than quantity. Not all links will have a positive impact on your search engine rankings and, indeed, links from a particularly disreputable source may even hurt you. So how can you determine whether or not a website is a good choice for inbound links? On the HigherVisibility blog, Adam Heitzman offers some tips for recognizing high quality SEO link partners. Read more…
Five SEO Survival Tips for Google Panda Updates
Google has become aggressive in its effort to root out low-quality websites and shady SEO practices in its listings. With Google’s frequent changes to their search algorithms, many small business owners are apprehensive about the impact each new Panda update will have on their organic search traffic. In his article on Search Engine Watch, Garry Przyklenk offers five long-term SEO strategies that enable businesses to weather these updates and maintain their rankings. Read more…
Tips for Getting Local SEO Citations
Local searches currently make up more than 20 percent of Google’s search traffic, and local listings have become far more prominent in Google’s result pages. If you want your local business to rank well, you’re going to need more than just a well-optimized Google Places page. You’re going to need citations, or consistent online listings of your business information. In her article on Search Engine Land, Erin Everhart offers some suggestions for landing these local SEO citations. Read more…
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