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	<title>Inceptor Blog</title>
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	<description>SEO, PPC, CSE, Social Media and More</description>
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		<title>Is It Time to Target New Keywords?</title>
		<link>http://www.inceptor.com/blog/2012/05/is-it-time-to-target-new-keywords/</link>
		<comments>http://www.inceptor.com/blog/2012/05/is-it-time-to-target-new-keywords/#comments</comments>
		<pubDate>Fri, 11 May 2012 17:40:30 +0000</pubDate>
		<dc:creator>Chris Irby</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[keyword research]]></category>

		<guid isPermaLink="false">http://www.inceptor.com/blog/?p=4857</guid>
		<description><![CDATA[The basic strategy behind keyword research is to find a keyword that is relevant to your website, that doesn&#8217;t have &#8230;<a class="more-link" href="http://www.inceptor.com/blog/2012/05/is-it-time-to-target-new-keywords/">read more</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Four Tips for Increasing Conversions</title>
		<link>http://www.inceptor.com/blog/2012/05/four-tips-for-increasing-conversions/</link>
		<comments>http://www.inceptor.com/blog/2012/05/four-tips-for-increasing-conversions/#comments</comments>
		<pubDate>Thu, 10 May 2012 17:40:08 +0000</pubDate>
		<dc:creator>Chris Irby</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[landing page]]></category>

		<guid isPermaLink="false">http://www.inceptor.com/blog/?p=4853</guid>
		<description><![CDATA[You never get a second chance to make a first impression, and those few seconds that visitors spend on your &#8230;<a class="more-link" href="http://www.inceptor.com/blog/2012/05/four-tips-for-increasing-conversions/">read more</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Content Marketing Helps Your Website Grow</title>
		<link>http://www.inceptor.com/blog/2012/05/how-content-marketing-helps-your-website-grow/</link>
		<comments>http://www.inceptor.com/blog/2012/05/how-content-marketing-helps-your-website-grow/#comments</comments>
		<pubDate>Wed, 09 May 2012 17:39:44 +0000</pubDate>
		<dc:creator>Chris Irby</dc:creator>
				<category><![CDATA[Integrated SEM]]></category>
		<category><![CDATA[content marketing]]></category>

		<guid isPermaLink="false">http://www.inceptor.com/blog/?p=4849</guid>
		<description><![CDATA[With Google&#8217;s increased emphasis on targeting and penalizing low quality websites, there is now more of an emphasis on using &#8230;<a class="more-link" href="http://www.inceptor.com/blog/2012/05/how-content-marketing-helps-your-website-grow/">read more</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Guidelines for Effective Hashtag Marketing</title>
		<link>http://www.inceptor.com/blog/2012/05/guidelines-for-effective-hashtag-marketing/</link>
		<comments>http://www.inceptor.com/blog/2012/05/guidelines-for-effective-hashtag-marketing/#comments</comments>
		<pubDate>Tue, 08 May 2012 17:39:09 +0000</pubDate>
		<dc:creator>Chris Irby</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[hashtag marketing]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.inceptor.com/blog/?p=4845</guid>
		<description><![CDATA[The hashtag was originally conceived as a means to help likeminded users find one another on social media platforms.  Admittedly, &#8230;<a class="more-link" href="http://www.inceptor.com/blog/2012/05/guidelines-for-effective-hashtag-marketing/">read more</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Recovering from Google&#8217;s Penguin Update</title>
		<link>http://www.inceptor.com/blog/2012/05/recovering-from-googles-penguin-update/</link>
		<comments>http://www.inceptor.com/blog/2012/05/recovering-from-googles-penguin-update/#comments</comments>
		<pubDate>Mon, 07 May 2012 17:38:41 +0000</pubDate>
		<dc:creator>Chris Irby</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Penguin]]></category>

		<guid isPermaLink="false">http://www.inceptor.com/blog/?p=4841</guid>
		<description><![CDATA[On April 24, Google launched its Penguin Update, which was designed to punish websites that were guilty of keyword stuffing, &#8230;<a class="more-link" href="http://www.inceptor.com/blog/2012/05/recovering-from-googles-penguin-update/">read more</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tips for Improving Online Lead Generation</title>
		<link>http://www.inceptor.com/blog/2012/05/tips-for-improving-online-lead-generation/</link>
		<comments>http://www.inceptor.com/blog/2012/05/tips-for-improving-online-lead-generation/#comments</comments>
		<pubDate>Fri, 04 May 2012 17:37:59 +0000</pubDate>
		<dc:creator>Chris Irby</dc:creator>
				<category><![CDATA[Integrated SEM]]></category>
		<category><![CDATA[b2b marketing]]></category>
		<category><![CDATA[landing page]]></category>
		<category><![CDATA[lead generation]]></category>

		<guid isPermaLink="false">http://www.inceptor.com/blog/?p=4835</guid>
		<description><![CDATA[For many B2B marketers, the most important metric is how many quality leads are being generated for the sales team.  &#8230;<a class="more-link" href="http://www.inceptor.com/blog/2012/05/tips-for-improving-online-lead-generation/">read more</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Identifying Search Engine Penalties</title>
		<link>http://www.inceptor.com/blog/2012/05/identifying-search-engine-penalties/</link>
		<comments>http://www.inceptor.com/blog/2012/05/identifying-search-engine-penalties/#comments</comments>
		<pubDate>Thu, 03 May 2012 17:37:28 +0000</pubDate>
		<dc:creator>Chris Irby</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://www.inceptor.com/blog/?p=4831</guid>
		<description><![CDATA[It can be a real punch in the gut to check your website analytics account and see the significant drop &#8230;<a class="more-link" href="http://www.inceptor.com/blog/2012/05/identifying-search-engine-penalties/">read more</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Five Things That Drive Away Website Visitors</title>
		<link>http://www.inceptor.com/blog/2012/05/five-things-that-drive-away-website-visitors/</link>
		<comments>http://www.inceptor.com/blog/2012/05/five-things-that-drive-away-website-visitors/#comments</comments>
		<pubDate>Wed, 02 May 2012 17:36:56 +0000</pubDate>
		<dc:creator>Chris Irby</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.inceptor.com/blog/?p=4827</guid>
		<description><![CDATA[When it comes to search engine marketing, just getting folks to visit your page is half the battle.  Convincing them &#8230;<a class="more-link" href="http://www.inceptor.com/blog/2012/05/five-things-that-drive-away-website-visitors/">read more</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Using Google Authorship to Boost Rankings</title>
		<link>http://www.inceptor.com/blog/2012/05/using-google-authorship-to-boost-rankings/</link>
		<comments>http://www.inceptor.com/blog/2012/05/using-google-authorship-to-boost-rankings/#comments</comments>
		<pubDate>Tue, 01 May 2012 17:36:26 +0000</pubDate>
		<dc:creator>Chris Irby</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[google authorship]]></category>
		<category><![CDATA[Google Plus; Google+]]></category>

		<guid isPermaLink="false">http://www.inceptor.com/blog/?p=4821</guid>
		<description><![CDATA[A 2009 study from Nielsen showed that 90 percent of those surveyed trust recommendations from people they know, while only &#8230;<a class="more-link" href="http://www.inceptor.com/blog/2012/05/using-google-authorship-to-boost-rankings/">read more</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Black, White, and Gray:  The Evolution of SEO Strategies</title>
		<link>http://www.inceptor.com/blog/2012/04/black-white-and-gray-the-evolution-of-seo-strategies/</link>
		<comments>http://www.inceptor.com/blog/2012/04/black-white-and-gray-the-evolution-of-seo-strategies/#comments</comments>
		<pubDate>Mon, 30 Apr 2012 17:35:51 +0000</pubDate>
		<dc:creator>Chris Irby</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[black hat]]></category>
		<category><![CDATA[white hat]]></category>

		<guid isPermaLink="false">http://www.inceptor.com/blog/?p=4817</guid>
		<description><![CDATA[In the beginning, SEO was primarily about keyword strategy and link building to the exclusion of all else, resulting in &#8230;<a class="more-link" href="http://www.inceptor.com/blog/2012/04/black-white-and-gray-the-evolution-of-seo-strategies/">read more</a>]]></description>
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