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	<title>Inceptor Blog &#187; SEO</title>
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	<link>http://www.inceptor.com/blog</link>
	<description>SEO, PPC, CSE, Social Media and More</description>
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		<title>Is It Time to Target New Keywords?</title>
		<link>http://www.inceptor.com/blog/2012/05/is-it-time-to-target-new-keywords/</link>
		<comments>http://www.inceptor.com/blog/2012/05/is-it-time-to-target-new-keywords/#comments</comments>
		<pubDate>Fri, 11 May 2012 17:40:30 +0000</pubDate>
		<dc:creator>Chris Irby</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[keyword research]]></category>

		<guid isPermaLink="false">http://www.inceptor.com/blog/?p=4857</guid>
		<description><![CDATA[The basic strategy behind keyword research is to find a keyword that is relevant to your website, that doesn&#8217;t have &#8230;<a class="more-link" href="http://www.inceptor.com/blog/2012/05/is-it-time-to-target-new-keywords/">read more</a>]]></description>
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		<title>Recovering from Google&#8217;s Penguin Update</title>
		<link>http://www.inceptor.com/blog/2012/05/recovering-from-googles-penguin-update/</link>
		<comments>http://www.inceptor.com/blog/2012/05/recovering-from-googles-penguin-update/#comments</comments>
		<pubDate>Mon, 07 May 2012 17:38:41 +0000</pubDate>
		<dc:creator>Chris Irby</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Penguin]]></category>

		<guid isPermaLink="false">http://www.inceptor.com/blog/?p=4841</guid>
		<description><![CDATA[On April 24, Google launched its Penguin Update, which was designed to punish websites that were guilty of keyword stuffing, &#8230;<a class="more-link" href="http://www.inceptor.com/blog/2012/05/recovering-from-googles-penguin-update/">read more</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Identifying Search Engine Penalties</title>
		<link>http://www.inceptor.com/blog/2012/05/identifying-search-engine-penalties/</link>
		<comments>http://www.inceptor.com/blog/2012/05/identifying-search-engine-penalties/#comments</comments>
		<pubDate>Thu, 03 May 2012 17:37:28 +0000</pubDate>
		<dc:creator>Chris Irby</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://www.inceptor.com/blog/?p=4831</guid>
		<description><![CDATA[It can be a real punch in the gut to check your website analytics account and see the significant drop &#8230;<a class="more-link" href="http://www.inceptor.com/blog/2012/05/identifying-search-engine-penalties/">read more</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Black, White, and Gray:  The Evolution of SEO Strategies</title>
		<link>http://www.inceptor.com/blog/2012/04/black-white-and-gray-the-evolution-of-seo-strategies/</link>
		<comments>http://www.inceptor.com/blog/2012/04/black-white-and-gray-the-evolution-of-seo-strategies/#comments</comments>
		<pubDate>Mon, 30 Apr 2012 17:35:51 +0000</pubDate>
		<dc:creator>Chris Irby</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[black hat]]></category>
		<category><![CDATA[white hat]]></category>

		<guid isPermaLink="false">http://www.inceptor.com/blog/?p=4817</guid>
		<description><![CDATA[In the beginning, SEO was primarily about keyword strategy and link building to the exclusion of all else, resulting in &#8230;<a class="more-link" href="http://www.inceptor.com/blog/2012/04/black-white-and-gray-the-evolution-of-seo-strategies/">read more</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Getting the Most out of Your Internal Links</title>
		<link>http://www.inceptor.com/blog/2012/04/getting-the-most-out-of-your-internal-links/</link>
		<comments>http://www.inceptor.com/blog/2012/04/getting-the-most-out-of-your-internal-links/#comments</comments>
		<pubDate>Fri, 27 Apr 2012 17:34:57 +0000</pubDate>
		<dc:creator>Chris Irby</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[footer links]]></category>
		<category><![CDATA[internal links]]></category>
		<category><![CDATA[link building]]></category>

		<guid isPermaLink="false">http://www.inceptor.com/blog/?p=4801</guid>
		<description><![CDATA[Internal links are an oft-overlooked aspect in many SEO campaigns, but a well-designed internal linking strategy can provide considerable value &#8230;<a class="more-link" href="http://www.inceptor.com/blog/2012/04/getting-the-most-out-of-your-internal-links/">read more</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Five Tips for Improving Your Search Ad Campaign</title>
		<link>http://www.inceptor.com/blog/2012/04/five-tips-for-improving-your-search-ad-campaign/</link>
		<comments>http://www.inceptor.com/blog/2012/04/five-tips-for-improving-your-search-ad-campaign/#comments</comments>
		<pubDate>Thu, 26 Apr 2012 17:34:17 +0000</pubDate>
		<dc:creator>Chris Irby</dc:creator>
				<category><![CDATA[Integrated SEM]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.inceptor.com/blog/?p=4795</guid>
		<description><![CDATA[In 2011, Google released a study showing that SEO and organic ranking can have a direct impact on search advertising &#8230;<a class="more-link" href="http://www.inceptor.com/blog/2012/04/five-tips-for-improving-your-search-ad-campaign/">read more</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Slow and Steady Wins the Link Profile Race</title>
		<link>http://www.inceptor.com/blog/2012/04/slow-and-steady-wins-the-link-profile-race/</link>
		<comments>http://www.inceptor.com/blog/2012/04/slow-and-steady-wins-the-link-profile-race/#comments</comments>
		<pubDate>Tue, 24 Apr 2012 16:03:19 +0000</pubDate>
		<dc:creator>Chris Irby</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[link building]]></category>

		<guid isPermaLink="false">http://www.inceptor.com/blog/?p=4787</guid>
		<description><![CDATA[Instant gratification isn&#8217;t necessarily the best long-term strategy, especially when it comes to garnering inbound links for your website.  In &#8230;<a class="more-link" href="http://www.inceptor.com/blog/2012/04/slow-and-steady-wins-the-link-profile-race/">read more</a>]]></description>
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		<title>Creating Effective SEO Content with Personas</title>
		<link>http://www.inceptor.com/blog/2012/04/creating-effective-seo-content-with-personas/</link>
		<comments>http://www.inceptor.com/blog/2012/04/creating-effective-seo-content-with-personas/#comments</comments>
		<pubDate>Mon, 23 Apr 2012 16:02:44 +0000</pubDate>
		<dc:creator>Chris Irby</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[personas]]></category>

		<guid isPermaLink="false">http://www.inceptor.com/blog/?p=4783</guid>
		<description><![CDATA[Writing search-optimized content that will engage your audience can be downright daunting because you&#8217;re not writing for an audience of &#8230;<a class="more-link" href="http://www.inceptor.com/blog/2012/04/creating-effective-seo-content-with-personas/">read more</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Coming Up with a Content Strategy for an Established Website</title>
		<link>http://www.inceptor.com/blog/2012/04/coming-up-with-a-content-strategy-for-an-established-website/</link>
		<comments>http://www.inceptor.com/blog/2012/04/coming-up-with-a-content-strategy-for-an-established-website/#comments</comments>
		<pubDate>Tue, 17 Apr 2012 15:52:45 +0000</pubDate>
		<dc:creator>Chris Irby</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[content strategy]]></category>

		<guid isPermaLink="false">http://www.inceptor.com/blog/?p=4761</guid>
		<description><![CDATA[In light of Google&#8217;s ongoing Panda updates, establishing a comprehensive content strategy for existing website pages has become a vital &#8230;<a class="more-link" href="http://www.inceptor.com/blog/2012/04/coming-up-with-a-content-strategy-for-an-established-website/">read more</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Visitor Intelligence:  The Next Level of SEO?</title>
		<link>http://www.inceptor.com/blog/2012/04/visitor-intelligence-the-next-level-of-seo/</link>
		<comments>http://www.inceptor.com/blog/2012/04/visitor-intelligence-the-next-level-of-seo/#comments</comments>
		<pubDate>Mon, 16 Apr 2012 15:52:05 +0000</pubDate>
		<dc:creator>Chris Irby</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[visitor intelligence]]></category>

		<guid isPermaLink="false">http://www.inceptor.com/blog/?p=4757</guid>
		<description><![CDATA[So you&#8217;ve optimized your website, striking that perfect balance that will allow you to achieve rankings without offending the search &#8230;<a class="more-link" href="http://www.inceptor.com/blog/2012/04/visitor-intelligence-the-next-level-of-seo/">read more</a>]]></description>
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