Categories: Case Studies
Inceptor’s Integrated PPC-SEO Services Improve Lead Generation for a Biotechnology Firm
SITUATION A world leader in the production and supply of reagents for the life science industry maintained a complex database …read more
Inceptor’s CSE Program Improves Apparel Retailer’s PPC ROI by 17%
Many agencies promote a fully integrated paid search offering but few can demonstrate the concrete effects on a large scale client’s business and overall revenue contribution. Working hand-in-hand with our client, we were able to create a highly successful, proactive campaign leveraging the synergy between CSE and PPC programs. The year over year results for Q4 were outstanding: Revenue increased 46% and Cost of Marketing decreased by 17% while Spending increased only 21%.read more
Kaz USA: Integrated Approach to SEM Services
Few agencies can demonstrate the concrete effects that a fully integrated search marketing program delivers for a client’s business and …read more
Advanced SEO Tactics Put National HR Firm on the Map
The client came to Inceptor to take advantage of a planned redesign and to achieve greater search visibility. Despite being …read more
Apparel Retailer Ups Revenue 35% due to Optimized Navigation
The client came to Inceptor to increase revenue. This online specialty clothing retailer has been in business for more than …read more
Increased Coupon Clicks on Major Local Search Site: SuperPages
Measureable social media goals that tie to company objectives are one of the most important pieces of the process. A …read more
New CSE program drives significant revenue and ROI
Supplying product data feeds to Shopping Comparison Engines (CSEs) can help retail clients to grow revenue with excellent ROI However, …read more
Keyword & Account ROI Increased via Brand Match Type Management
Introduction There are a number of well-known benefits to buying brand terms in paid search marketing. Having a paid search …read more
Maximizing Conversions by Running Competitive Sites
Introducing additional partner, micro- or promotional sites with the intent of increasing overall conversion rates has proven to be an …read more
Content campaign raised brand awareness and drove 300% ROI increase
A Content campaign is an integral component of the Search Marketing mix. While Content campaigns are considered primarily as a …read more
800.307.6709
What Our Clients Say...
“I would definitely select Inceptor again, and in fact, I have. We’ve signed four contracts with them at this point. I can tell other business owners that you’ll do better with SuperMedia and Inceptor, and that they really have your best interests at heart”
Continue reading
Fred Hosley, Web Manager for Kaz USA
“The best thing about working with the Inceptor team is their ability to adapt to changing market conditions.”
Larry Davis, VP of Marketing for Ross-Simons
“They have made the organic online marketing channel a low-cost acquisition channel for us. We have been able to turn it around (from before) and drive costs down. It is of high importance for us to have them onboard.”
Sr. eCommerce Strategy Manager, Fortune 500 Financial Services Company
“I would never recommend them to another company like mine. I want to maintain the competitive advantage I get from working with them!”
Inceptor eCommerce Client – Home Furnishings
“Inceptor brings to the table a broader view of the marketplace. Working with a vendor that can bring us larger marketing trends is very useful to us because we are very myopic. Their role is very important. They do the actual bidding and management of our campaign, plus they serve a technical and advisory role to our business.”
eCommerce Client – Sporting Goods and Apparel
“We’ve been working with Inceptor for about 18 months. Inceptor built our accounts from scratch, and manages our Search Engine Optimization, Pay Per Click, and Comparison Shopping Engine feeds. We selected them because they seemed to be knowledgeable, honorable, personable, and intelligent. All of these assumptions have turned out to be correct.”
Continue reading
Fred Hosley, Web Manager for Kaz USA
“Our SEO account person is very quick to respond, well-versed in search engines, and sets expectations very well, which is what I need. They are not promising the world and then not delivering. That is what makes this a good relationship.”
Sr. eCommerce Strategy Manager, Fortune 500 Financial Services Company
“From my experience working with Inceptor, they are looking for ways to improve our PPC account and bring best practices. They are always looking after our business goals on a day in and day out basis.”
Inceptor Client – B2B Services
“We have been able to identify pockets of underdeveloped search terms to minimize our cost per click. Our team is not afraid to push back and share new ideas. It’s a pleasure working with Inceptor.”
Larry Davis, VP of Marketing for Ross-Simons
“I think the main thing they have really helped us is to keep our marketing dollars in front of us. Pay per click is very expensive. The cost of marketing was difficult to determine what makes money and what doesn’t. They have helped us to be more effective in spending our marketing dollars.”
Inceptor eCommerce Client – Healthy Home Products
Blog Entries
Is It Time to Target New Keywords?
The basic strategy behind keyword research is to find a keyword that is relevant to your website, that doesn’t have …read more
Four Tips for Increasing Conversions
You never get a second chance to make a first impression, and those few seconds that visitors spend on your …read more