NEW YORK, August 22, 2012 – Did-it.com, LLC (DBA Didit) today announced that it has acquired the assets of Inceptor, LLC (a provider of SEO, Paid Search Marketing, CSE Management and Social Media Marketing) from SuperMedia LLC (SPMD). Inceptor was a wholly owned subsidiary of SuperMedia.
The transaction expands Didit’s capabilities to include SEO, CSE and Social Media while providing Inceptor clients access to Didit’s industry-leading Maestro ad campaign management technology for search, social, CSE and exchange-based display.
Terms of the deal were not disclosed.
“Inceptor is a great fit For Didit due to its great team and it’s SEO and Social Media offerings” said Didit.com CEO Kevin Lee. “In addition, the Inceptor team are specialists in comparison shopping engine feed management and Google PLA advertising, which makes for a very complementary fit with Didit” “Didit’s Maestro technology will have a dramatic positive impact on Inceptor’s client campaigns.” Dave Pasternack, Didit President voiced excitement around the combined offerings of the joint teams as well: “We really look forward to empowering existing Didit clients with the social media, CSE and SEO expertise that the Inceptor team brings to the table.”
Didit is a privately held industry pioneer in Search Engine Marketing and Digital Marketing founded in 1996. Didit’s proprietary Maestro search and auction-based display campaign optimization technology combine with recent advances in the application of “Big Data” to SEM and display campaigns. Didit’s “secret sauce” method of automated marketing optimization is driven both by its teams and technology.
Didit pioneered the “Managed Technology” model of cross-media digital campaign management for marketers AND agencies, earning Didit Inc. 500 & Deloitte fast 500 recognition as a rapidly growing company.
Inceptor is a leading search engine marketing firm founded in 1999, with offices in the Boston area.