Title: National Sales Manager
Location: Waltham, MA
Description: Search Marketing Agency National Sales Manager
Duties and Responsibilities:
- Sell directly to mid-tier and large-tier national and international clients
- Secure new contracts in Search Engine Marketing (SEM), Search Engine Optimization (SEO), Comparison Shopping Engine (CSE) Management, and Social Media Marketing (SMM)
- Bring a creative approach to prospecting and establishing a qualified pipeline
- Build and maintain a database of leads
- Work with client service managers to identify and close up-sell opportunities within existing client base
- Identify and utilize tools that will identify critical needs of prospects
- Understand needs, budgets and overall project scope of prospects in order for Inceptor’s management team to allocate appropriate resources
- Understand the clients’ needs to help identify services and product offerings that will evolve within a changing market
- Know our business and explain how our solutions can increase clients’ profitability
- Navigate complex sales process to deliver a win/win solution for both parties
- Work within guidelines to negotiate with customers to close engagements with appropriate pricing, service level, and legal terms
- Set appropriate client expectations
- Ensure clean client handoff to client services team
- Manage forecasting, planning, communication and reporting to other division managers
- Implement effective sales methodologies for you and your team
- Meet or exceed aggressive quarterly and annual revenue quotas
- Implement testing and tracking of sales activities in order to improve efficiency
- Manage and mentor the Inceptor sales staff
- Foster and develop increased awareness of Inceptor within professional networking groups
- Manage exhibit booths, and present at industry trade shows
- Take leadership role in competitive assessment and service differentiation
- Work with Inceptor management team on setting marketing strategies, tactics and messaging
Minimum Education and Experience Requirements
- Experienced in selling digital agency services
- Experience in presenting to and communicating with Directors of Marketing and above (CEO, CMO)
- Proven track record of closing new business with annual contract value of over six figures
- 5+ years selling search marketing solutions or similar services to large clients
- Skill Set should include expertise in SEM, SEO and Social Media
- Strong understanding of digital media trends, technologies and platforms
- BS/BA or equivalent education preferred
- Superior ethics and integrity in all business dealings
- Strong executive presence and polish
- Exceptional management, interpersonal, written and presentation skills
- Excited to work in a small organization with a boutique feel and team-focused atmosphere
- Hard working and fun
- Creative thinker and problem solver
- A strong understanding of a 2- 4 month sales cycle, the patience for a 1 year sales cycle and the responsiveness of a 15 day sales cycle
Company
Inceptor, a search marketing service of SuperMedia LLC (an equal opportunity employer), focuses on providing superior quality Search Services in the pay-per-click (PPC), Comparison Shopping Engine (CSE), Search Engine Optimization (SEO) and Social Media Marketing areas for mid size companies all the way up to Fortune 500 companies. More information is available about Inceptor at www.inceptor.com/about-inceptor.php and more information is available about SuperMedia at www.supermedia.com