In terms of SEO, the quality of content has long been more important than the quantity. This is especially true in the wake of Google’s interminable Panda updates. Yet, there are still some website owners who feel the best strategy is to churn out page after page of useless content.
SEO is about far more than just stuffing keywords into web copy. First and foremost, your goal should be to create content that is good, compelling, and useful to actual human beings. Although it gets overlooked far too frequently these days, a basic axiom of SEO is that you should design your website for people first and the search engines second.
Keywords do play an important role in SEO, but they need to be employed with precision and care, not simply flung at the wall in the hopes that something will stick to the SERPs. It’s common knowledge that this approach doesn’t work, but some people still feel compelled to try because they figure “it can’t hurt.”
Unfortunately, it can. Google does take keyword density into consideration, but content that is suspiciously rich in keywords will get flagged and downranked. And websites that are barely coherent due to keyword stuffing are going to have a lot of problem attracting (and maintaining) backlinks, which are another major signal used to determine site relevance.
In fact, if you’re looking at SEO in terms of “too much” or “too little,” then you may be missing the overall picture. SEO is actually comprised of a variety of elements, each of which is necessary to make the right impact on the search engines. So is there such a thing as too much SEO content? Only if it’s negatively impacting the readability of your website.
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