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Join Inceptor as a Search Marketing Associate (NEW)

By Josh Fialky | October 6, 2011 | Careers, PPC |

Job Description

* Develop and research keyword lists and identify appropriate landing pages to accomplish client-specific marketing objectives
* Write search engine copy including both headlines and descriptions
* Submit keywords and search engine copy to search engines
* Collect, format and analyze data for use in client and internal reporting
* Act as an additional point of contact for search engines and client contacts
* Contribute to internal and client meetings to explain progress and outcomes
* Help train new entry-level employees
* Independently develop a plan to optimize search engines, keywords, creatives and landing pages
* Recommend and execute bid management strategies
* Support account team in other related tasks
* Ensure quality and accuracy of all data submitted to search engines
* Assist with setting up search engine accounts and funding

Requirements

* Attention to detail is critical
* Strong communication skills, both written and oral
* Good organizational skills
* College degree or equivalent experience
* Familiarity and experience with standard concepts, practices and procedures within the field of Search Engine Marketing
* Familiarity with Google AdWords, Yahoo! and MSN and other PPC engines
* Ability to multi-task in a fast-paced, deadline-driven environment
* Ability to work independently and in group setting
* Proficiency in MS Word, Excel, PowerPoint
* Experience with 3rd party tracking solution or web analytics preferred

Company

Inceptor, a search marketing service of SuperMedia LLC, focuses on providing superior quality Search Services in the pay-per-click (PPC), Comparison Shopping Engine (CSE) and Search Engine Optimization (SEO) areas for small to mid size companies all the way up to Fortune 500 companies. SuperMedia LLC is the Verizon Yellow Pages and home of the SuperGuaranteeSM and Superpages.com . More information is available about Inceptor at www.inceptor.com and more information is available about SuperMedia at www.supermedia.com

If interested, please email your resume and cover letter to careers@inceptor.com or visit http://bit.ly/SM3424MA and complete the application there. Equal consideration is given to both application methods.

About Josh Fialky

Now in his eighth year at Inceptor, Josh manages the Paid Search team with a strong focus on its integration with SEO, Comparison Shopping Engines, and Social Media. With over 11 years of search marketing he continues to look for what’s new and exciting within the industry and works to bring it to our clients and PPC teams. He is very proud of the great success achieved for many clients at Inceptor including HSN, CVS Pharmacy and the Vermont Country Store along with the strong relationships created. Prior to Inceptor Josh worked at Carat Interactive and launched the first online campaigns for such Pfizer drugs as Viagra and Zyrtec. Josh holds a BA in Journalism from University of Rhode Island.

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Fred Hosley, Web Manager for Kaz USA

“Our SEO account person is very quick to respond, well-versed in search engines, and sets expectations very well, which is what I need. They are not promising the world and then not delivering. That is what makes this a good relationship.”

Sr. eCommerce Strategy Manager, Fortune 500 Financial Services Company

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Inceptor Client – B2B Services

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Larry Davis, VP of Marketing for Ross-Simons

“I think the main thing they have really helped us is to keep our marketing dollars in front of us. Pay per click is very expensive. The cost of marketing was difficult to determine what makes money and what doesn’t. They have helped us to be more effective in spending our marketing dollars.”

Inceptor eCommerce Client – Healthy Home Products

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