“Our company has been in business since 1926, and we have locations in 67 countries around the world. Our headquarters is just west of Boston in Southborough, Massachusetts. We do conception, manufacturing, and sales of products for Vicks, Honeywell, and Braun.
We’ve been working with InceptorSM, a search marketing service from SuperMedia, for about 18 months. Inceptor built our accounts from scratch, and manages our Search Engine Optimization, Pay Per Click, and Comparison Shopping Engine feeds. We selected them because they seemed to be knowledgeable, honorable, personable, and intelligent. All of these assumptions have turned out to be correct.
Prior to 2009, we didn’t really have a direct-to-consumer business to speak of. Since we hired Inceptor, they’ve been an integral part of our journey from nothing to exciting. There has been significant growth in our business, and Inceptor has played a major role in that. We track our ROI, and while it varies from month to month, it’s typically 4 to 5 times our investment.
The most important thing to me personally has been Inceptor’s ability to anticipate the next thing and remain flexible. I’m running a relatively new business within a larger business that expects big things from me. This makes me have to do things quickly and with more agility than is usually necessary, and Inceptor has been able to accommodate that.
Inceptor is incredibly attentive to my needs. Many vendors send you a few emails and an invoice every month, but I’m in contact with Inceptor three to five times a week, depending on what is going on. Deadlines don’t constantly slide and fly by unmentioned like with many other vendors. They can accommodate my schedule and are always around for meetings when I need them.
I would definitely select Inceptor again, and in fact, I have. We’ve signed four contracts with them at this point. I can tell other business owners that you’ll do better with SuperMedia and Inceptor, and that they really have your best interests at heart.”
Fred Hosley, Web Manager
Kaz USA, Inc.
Southborough, Mass.
