The client came to Inceptor to take advantage of a planned redesign and to achieve greater search visibility. Despite being a globally recognized brand and thought leader in human resources outsourcing and consulting, their website was invisible for anything other than brand-name searches.
Challenge
The site was not written with user-focused language, and consequently was not relevant to targeted search queries. Furthermore, technical issues at re-launch caused the loss of visibility for most keyphrases, and for non-US pages to replace the correct versions in US search engine indices.
Solution
The Inceptor SEO team identified the best landing pages for key search terms, wrote relevant metadata, and optimized page content. When the re-launch caused massive losses due to technical problems, Inceptor determined the causes and was able to identify solutions within 72 hours.
Results
Within two weeks of the initial round of optimizations, the site went from being completely invisible in March to #2 for “hr consulting” on Google, and #3 for “hr outsourcing services.” Also, once the technical fixes were rolled out, the other rankings returned within one week.
Rank on Google
