Barely a week after announcing its merger with news aggregator Summify, Twitter has acquired the security startup Dasient. Dasient, which was founded in 2008, bills itself as an “anti-malware vendor for large enterprises in the financial services, media, and online sectors.” According to an article on ClickZ, the implication is that Dasient’s technology will be used to identify malicious ads submitted through Twitter’s new self-serve advertising platform before they can go live. Read more…
Study Shows QR Marketing Is Evolving Quickly
A recent study conducted by mobile marketing and technology company Nellymoser Inc. shows that QR codes (and other action codes) are being rapidly adopted by marketers. Even more compelling is the fact that marketers are finding new and compelling uses for them. Read more…
Seven Reasons Why Blogs Still Matter in 2012
With the advent of other social media platforms (Twitter, Facebook, Tumblr, etc.), a lot of pundits have been claiming that the end of blogging is nigh. However, well-written blog content has the advantage of giving your brand a human face, setting you apart from the competition while allowing you to educate clients (and prospective clients). In his article on Search Engine Journal, Neil Patel lists seven reasons why he feels blogging will remain an essential marketing tool in 2012. Read more…
International SEO: By Language or By Country?
Optimizing your website to rank well with international markets is a whole new challenge over traditional SEO. Not only do you have the language barrier to contend with, but you also have cultural differences to take into account. When meeting the needs of international customers, most SEO efforts choose to either focus on language or to consider the needs of each country individually. In his article on Search Engine Journal, Christian Arno examines both of these strategies and weighs the pros and cons of each. Read more…
Five Key Performance Indicators for SEO Campaigns
There are many different ways to measure the performance of an SEO campaign, but sometimes it can be hard to decide just where to place the emphasis. Should you be concerned about traffic and keyword rankings, or should your focus be on conversions and revenue? In her article on the Econsultancy blog, Anna Lewis “shortlists” five key performance indicators (KPIs) that you should definitely use for gauging your SEO goals for a website. Read more…
Google’s Latest Tweak Targets Above-the-Fold Ads
On January 19, Google announced their latest “page layout algorithm improvement.” This one is designed to target websites that are burying their content under too many ads. According to a post by Matt Cutts on the Google Webmaster Central Blog: Read more…
Website Usability and SEO
Search Engine Optimization is a bit of a misnomer, as optimizing your website for the search engines is only half the battle. It doesn’t matter how well your site ranks if folks aren’t sticking around once they click the link, so optimizing for your users should be an important component of your SEO strategy. In her article on Search Engine Land, Shari Thurow examines the fundamental building blocks of site usability and how they pertain to SEO. Read more…
Developing a Less Selfish Link Strategy
When it comes to SEO, links are an inherently self-serving business. Giving someone a link may seem like a generous gesture, but if you’re like most linkers, you’re only doing so because it supports your point of view or it provides additional content for your website… or because the person to whom you’re linking has promised you something in return. Read more…
Bing Is For Doing: Microsoft Rebrands “Decision Engine”
Last weekend, Microsoft launched its new ad campaign in which prominent winter sports athletes emphasize that “Bing is for doing.” The search engine launched in 2009 with the slogan “Bing and Decide,” and has long billed itself as the “Decision Engine.” However, in an interview with New York Times, Bing Advertising Director Sean Carver explained, “We thought now is a good time to evolve from decisions to doing.”
The first ad, which debuted on FOX during the NFC Championship football game on Sunday, features snowboarder Kevin Pearce, who has just returned to the slopes after sustaining a traumatic head injury that kept him out of the 2010 Olympics. According to a post on the Bing Search Blog from Bing Director Lisa Gurry, “Kevin’s determination and drive to overcome his accident through vigorous rehabilitation and training inspires us a Bing to ‘do’ more.”
The ad is scheduled to air during the upcoming X Games coverage on ESPN. Bing also has several other ads in the works, featuring snowboarders Kaitlyn Farrigton and Gretchen Bleiler, as well as freeskier Bobby Brown.
“These videos are part of a new campaign for Bing, highlighting people doing interesting things,” writes Gurry. “Bing has traditionally highlighted the decisions people make and now, with this new campaign, Bing will illustrate how decisions enable people to go beyond searching to doing.”
Sources:
The Decision Engine Is Dead: Now Bing Is For Doing (Search Engine Watch)
Bing’s New Ad Campaign: Bing Is For #Doing (Search Engine Land)
FTC Expands Antitrust Investigation to Include Google+
Last June, Google acknowledged that it was under investigation by the U.S. Federal Trade Commission (FTC) for anti-competitive practices. And now, seven months later, the antitrust probe is still going strong and shows no signs of slowing. According to an article on the Bloomberg website, the FTC is planning on expanding the scope of its investigation to include the Google+ social networking service. Read more…
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